The three Ad links
On the home page sit three paid links, each one tagged Ad. First comes the menu link, second a block placed right below the opening screen, third a link near the foot of the page. Their single destination is one private online casino site. It is not ALC.ca, and neither its licensing nor its operation falls to the province. Inner pages carry no paid links.
A commission flows to the site from that partner. Because the partner may change, the guide leaves it unnamed. Every Ad label marks where paid space ends and the guide's own text begins. The province states that ALC.ca is the only legal and regulated online gambling platform in New Brunswick.
Who never pays
No venue described in this guide pays the site, whether casino or racetrack. Atlantic Lottery and ALC.ca do not pay it, and neither do the NBLGC or the province. Help services named on these pages never pay the site either: they appear because readers may need them. Readers get no rewards for visiting, reading or following a link. The site has nothing of its own to hand out, on any page.